Knowledge is Power

I’d bet money you aren’t. Nobody is, if they’re honest. Think about it:Higher conversions mean more money…and everybody wants to make more money, right? More money to spend on yourself and your family. More money to travel to exotic climes. More money to help you live the life you want. Whatever. Let’s just agree…earning more money is a good thing. After all, that’s probably why most of us got into online business to begin with. That and the freedom to be our own boss, working when and where we want. That’s the online business dream right?

The global economy is facing huge recession. If you thought you could rely on low-converting webpages to make your living, you’re wrong. Sorry if that offends you…but it’s true. If you think making money online is tough now, it’s about to get a whole lot tougher. And that’s not even the scary part. The scary part is thinking about how tough it’s going to be to find a job while the world’s in this mess. Listen, it would be embarrassing enough to have to quit your IM business just because your low conversions don’t bring in enough cash.

Can you imagine how much more embarrassing it’s going to be when you quit your business, then struggle to find a job? Of course, if you listen to all the “gurus”, they’ll tell you that it’s easy to sell your products or service online After all, even if it doesn’t sell like crazy from day 1, you can run some simple split tests and send the profits rocketing. And in a way, that’s true.

You can make huge leaps in profit with split testing. But unless you’re an expert with your own custom-written software (more on that in a minute), split testing can take months. Months of tracking, months of making notes and months of working on different experiments and variations. Funny how the gurus don’t mention that huh? But it gets worse…split testing problems are a walk in the park compared to what you’re about to discover. You see, there’s a huge, basic reason that stops your pages and ads from converting. And it’s something that affects everyone who’s spent more than about 5 minutes online in their life.

Scientists have proven the existence of Ad Blindness (also known as banner blindness) beyond a doubt - it means your web visitors are so used to ignoring advertising that they are mostly ignoring your ads and banners - even right now, as you read this. In independent Ad Blindness studies, subjects were asked to search webpages for certain words. And in most cases they failed totally. Why? Because even though the text they were looking for was written in huge letters on banners and footer ads on the page, they were so used to skipping ads that they totally missed the text they were looking for.even though it was right in front of their nose!

It may sound crazy, but I’d bet my next commission check that you have Ad Blindness too. Ever noticed how when you flick through a magazine or paper you’ll just skip over the ads without even thinking about it? How about when you watch TV ever surf the other channels when the commercials are on?

Sound familiar? That’s Ad Blindness, and we’ve all got it. Interesting huh? Imagine how that’s affecting your website right now - even as you read this, your site visitors are glossing over your ads and missing your calls to action. And every single one of them is costing you money.

Your expensive banner may look awesome, but it’s hard to get the click when your visitor hasn’t even noticed it! Let me tell you, this revelation about Ad Blindness came as quite a shock to me. But it certainly explained why so many of my banners and ads just weren’t working. It was about then that I decided we internet marketers needed to find a way to combat this. We needed to find a new form of advertising for the web…so one day I just sat at my computer and visited hundreds of different sites. I wanted to see what it was that really caught my eye…what pages really had the power to cut through my own Ad Blindness. And then it hit me like a bolt of lightning. I realised that we needed an evolution of internet advertising.

It dawned on me that the ideal internet eyecatcher would be something that combined the glossy looks of an expensive banner with the attention-grabbing movement of a popup. But without being annoying or obtrusive.

Internet marketing expert Bill Achola specializes in reviewing top profitable products online If you’d like to make truly staggering profits in the lucrative field of information marketing. To find out more on his best reviews,Visit Him at http://www.ebusinessreviews.net

Collecting antique sterling silver can be both enjoyable and satisfying as well as being a good investment. You are able to find many quality pieces of silver from skilled and established dealers at reasonable prices, if you buy online ensure you see a clear image of the item before purchasing.

There are various marks stamped onto authentic sterling silver, look out for the sterling mark as every genuine item should have this. If there is no stamp it may mean the item is made from a time before hallmarking was obligatory. Do make sure that the authenticity of the piece can be guaranteed. Before undertaking a purchase, ensure you do some studying on the subject and have an understanding of the market, otherwise you are likely to pay overprice or even buy something that is not real silver. Visit a seller of antique silver for advice or purchase some books that will educate you.

There are many kinds of antique silver items and the types of things you buy will vary according to your requirements and preferences. Rings of particularly fine quality can provide a perfect engagement ring. Silver boxes can be used as a decorative item and also put to use as pill boxes, cigarette cases and toothpick holders.

If taken care of properly, silver items for the house provide a lot of pleasure to look at and can stay in the family for a long time, being handed down to younger members when appropriate. Bowls and candlesticks will make beautiful centrepieces for a dining table, either just for show or put to use as a fruit holder or punch bowl. Silver photograph frames are perfect for showing off the family and clocks can be stylish pieces of work. Many silver items are not only there to look stunning but also have practical purposes.

Some collectors are only interested in a particular maker, era or type of silver, such as jewellery or tableware. Specializing in a certain era or style can be very enjoyable and on the way turn you into something of an expert in that particular area. Collecting a range of pieces can make your collection unique and interesting if chosen wisely.

When obtaining an item, make certain you have it checked over thoroughly, a damaged item will have reduced value. Antique silver can look used and a little worn and still be valuable, however any damage to it and you should tread carefully. Tarnished silver is also something to be aware of as this often can hide small defects, examine every piece carefully before making a buy. http://www.acsilver.co.uk/shop/pc/showsearchresults.asp?pageStyle=H&resultCnt=10&keyword=antique+silver

The effect silver creations can have on a table setting, whether it is cutlery, condiments or candlesticks can really provide an exceptional look to be admired and also set the atmosphere. If it is something that will be used on a daily basis, such as a coffee pot, then take the cost of it into account. If at some future date it then gets damaged from use it will not be as distressing.

A table set with silver cutlery, a beautiful candlestick set or fruit bowl can have a stunning and appealing effect. It will add to the atmosphere and look unique. Sterling silver can be a supplementary to a collection, sold on at a profit or given as a gift.

Antique silver can be a rare and unique find and whether you are in search for a special gift for someone special or just appreciate the quality and beauty of the item, you are likely to find a unique item.

Search online for dealers in antique sterling silver and antique diamond jewellery who trades in quality pieces either as gifts, or objects of virtue, and can aid with purchases for both personal pleasure or investment purposes.

http://www.acsilver.co.uk/shop/pc/viewCategories.asp?idCategory=35

Michiel Van Kets provides article services for Andrew Campbell who works for AC Silver http://www.acsilver.co.uk/, an online store offering a variety of including antique, modern and silver jewellery. For info on items such as Antique Sterling Silver and Diamond Jewellery and Antique Collectable Silver visit the website. http://www.acsilver.co.uk/about.asp

In Los Angeles, it’s not enough to buy space, hire a chef, call yourself a restaurant, and hope that the foodie masses will show up to eat whatever trendy fusion cuisine you’re offering up as the next best thing. Mix into this recipe, however, mobile-capabilities that make for citywide accessibility of said cuisine and the latest in viral technology with which to announce your ‘restaurant’s’ forever-changing location, and the resultant concoction might just be elusive and exclusive enough to capture the imagination of even the most jaded Angelenos.

With their Twittering Korean BBQ Taco Truck, Kogi has mastered this formula, redefining the food truck while creating buzz the likes of which hasn’t surrounded even the most celebrity-flooded, 5- star, stationary restaurants in recent memory. The Kogi menu is simple, though expanding, with a staple listing of Korean-Mexican hybrids such as the Korean Short Rib Taco, the Spicy BBQ Chicken Taco, the Spicy Pork Taco, the Tofu Taco, and a Breakfast Burrito composed of Korean barbecued meat, hash browns, scrambled eggs, and shredded jack & cheddar cheeses. Chef Roy Choi’s impressive resume, which includes stints as the Chef de Cuisine at the Beverly Hilton and Executive Chef at Trader Vic’s, evidences itself in the innovative flavor combinations that make Kogi’s tacos so much more than just fast finger foods.

Kogi is the brainchild of restaurateur Mark Manguera, an alcohol-induced 4am epiphany that still sounded like a good idea when he awoke the next morning. Though Manguera is Filipino, his wife Caroline Shin-Manguera, second-in-command at Kogi, is Korean and thus responsible for introducing Mark to the flavors that have now made Kogi locally famous. Caroline, who was a Food, Beverage, and Hospitality Specialist with the Four Seasons hotel, now manages Kogi’s books. Her brother, Eric Shin, serves as the official Kogi cross-country photographer while his best friend, Mike Prasad, handles the company’s social networking and branding. Rounding out the Kogi team are Caroline’s cousin and the truck’s promoter, Young Ho Yoo, and, of course, Chef Roy.

Though the Kogi trucks, of which there are two – one named Roja and the other Verde – have no set schedule, their whereabouts are traceable via their constantly updated Twitter feed. It’s Kogi’s early and innovative use of this now seemingly ubiquitous technology that inflamed the phenomenon of what could have been just another taco truck in the taco truck-seeped landscape of Los Angeles. By seeming simultaneously elusive and yet accessible, mysterious and yet popular, Kogi now manages to draw crowds that can sometimes lead to two hour wait times. As proof of Kogi’s position in the cultural zeitgeist, enter ‘Kogi,’ which means ‘meat’ in Korean, into the YouTube search box, and a video called “Chasing the Dragon (The Kogi BBQ Adventure)” pops up, courtesy of locally renowned Kogi fanatic DJ Akaider.

Recently, and after much courting by a diverse group of suitors including SBE founder Sam Nazarian, the Kogi team adopted The Alibi Room as a semi-permanent place to call home. Though the Kogi trucks still run full schedules, the Culver City watering hole now serves as a surefire destination for the daily abatement of Kogi cravings from 6pm to midnight. With a full menu that includes the standard-issue tacos as well as Kogi Sliders, Kimichi Sesame Quesadillas, Kogi Hot Dogs, Vegan Sesame Leaf Platters, and - the one thing veteran Kogi lovers know not to order from the trucks as they aren’t served truckside – Korean Spiced Fries, the Alibi Room is certain to soon be overrun by Kogi fanatics too lazy to Tweet or wait in 2 hour-long lines, those who would prefer to relax, have a drink, and let the Kogi come to them for a change.

Only in LA could a taco truck become a celebrity in its own right, and it’s not surprising that this particular truck serves up hybrid delicacies comprised of some of the best elements of two of LA’s most prominent sub-cultures. Kogi is thus a unique phenomenon, sure to inspire copycats hoping to capitalize on what has now become another craze in this trend-happy city. It’s unlikely, however, that any imposter could steal from Kogi what is now a fan base to rival that belonging to anyone found on the pages of US Weekly, let alone any place found on the pages of Zagat’s.

http://www.CaliFindIt.com